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E-Strategies Week of July 26, 2016

10 Killer Social Media Advertising Hacks For Content MarketersSocialMediaAdHacks

Let’s start with the bad news first. It’s tougher than ever to get content noticed.
Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets.
Organic reach in social media? It’s pretty much dead. Half of all content gets zero shares, and less than 0.1 percent is shared more than 1,000 times.
Additionally, the typical internet marketing conversion rate is less than one percent.

InexpensiveMarketingStart up entrepreneurs never have as much money as they’d like to have in the bank.  I mean, really, it’s every entrepreneurs dream to build a business and then magically have people flock to it.  Unfortunately, this couldn’t be further from the truth.
So you’ve gotta get creative on how to get the word about your business. Keep in mind, it takes a combination of strategies to really be effective at promoting your products and services.  If you’re stuck, here’s 37 ways on how to market your business for free, or for a pretty inexpensive price.

InfluenceHow to Win Friends and Influence People-Online

When you need to talk to someone at work, how do you reach them? If you head straight for email or chat, you aren’t alone:
A recent report shows that employees at businesses worldwide send and receive an average of 122 emails per day. A similar study showed that the use of chat applications inside businesses is growing quickly as well. And while these technologies enhance our communications in a lot of ways-we can send huge attachments, and chat across time zones-they can create problems, too.
With email and chat we miss out on a lot of important aspects of human interaction, like body language, facial expressions, and tone of voice. So it’s worth spending some extra time making sure the things you have to say are easy to understand, and building you a reputation as a good communicator. Here are some tips on crafting the perfect message for whatever you’re trying to accomplish.

Why ‘Fake It Till You Make It’ Is So Effective, According to ScienceFakeItTilYouMakeIt

It took me a while before I started calling myself an author.
I’ve been writing this column for almost two years, and have reached an audience well into the millions. I’m about to finish my first book (which I’ve ghost written for a New York Times best-selling author), and I’ll be publishing my own book–with high hopes–in just a few months. But how about before all of this? Was I an author then?
My high school English teacher (a published author herself) said I had the chops to write for a living, but life took me down a different path. For the next 20 years, my writing consisted of lengthy thank-you notes and anniversary cards to friends and family, humorous top 10 lists for parties at work, and love letters to my girlfriend.
(It worked–I’m happily married with two beautiful kids.)
Suddenly, unexpected life changes led to new opportunities, and I decided to pursue my passion. I found myself immersed in a totally new world, the key word being immersed–I frequently felt a drowning sensation, as I struggled to keep my head above water.
But in time, one success led to another. My client list grew. And eventually, I had more project offerings than time to complete them.
I had become an author. Or had I been one all along?

InsanelyProductive7 Behaviors That Will Make You Insanely Productive

Productivity is not doing lots of stuff fast.
You can do lots of stuff and get nowhere closer to your ideal. Most people are living their lives this way. They are burning themselves out running in a million different directions. Our society has become obsessed with constant doing. There’s little time left for being and living.
Productivity is purposefully and consistently moving in a desired direction.

8 Reasons to Start a Job Search Even if You’re Happily Employed160615_CAR_LookforNewJob

How to know when workplace changes signal trouble ahead

You’re happy in your job. It’s fun and rewarding. The pay is nice. Co-workers are lovely, and many are good friends. You never want to leave.
But sometimes, the ground shifts. And if you are not aware of what’s going on, you may watch your lovely workplace deteriorate into drudgery and even nastiness, or find yourself unemployed. It’s better to look for a new job when you still have one. And as wrenching as the prospect of leaving is, knowing when to consider it is important.
Here are eight warning signs that you might want to look for a new position elsewhere:

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