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E-Strategies Week of October 17, 2017

Your Internet Habits Have Changed the Way You See the World. Here’s What Happened

Before the infinite supply of social media platforms? Before Google, e-mail, and living your life behind a screen?
Yes, some of us still remember. But as we get ourselves accustomed to this relatively brand-new Internet age, the digital world, and how we engage with it, has been rapidly affecting our real-world practices and functions.
In fact, how many times were you interrupted by a notification on your phone up until this sentence? I for one can tell you that during the course of writing this piece, I have already answered two emails and opened up four new tabs. Normal behavior in 2017, right?

LinkedInBizIf you’re new to LinkedIn business options or want to add something new to your current LinkedIn marketing plan, this page is for you.
Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use LinkedIn profiles, video, ads, analysis, and more for business.

IntrovertLeaderHow to Succeed as an Introvert Leader, According to Science: Just Believe in Yourself

From a wealth of real-world examples like Warren Buffett and Bill Gates to a ton of science and expert opinion, there’s no shortage of evidence that introverts can make great leaders.
But, of course, quieter types can only demonstrate this fact if they decide to step up to the plate and lead. And according to new research, many introverts may be shying away from leadership positions in which they’d actually excel because of misplaced fears about their potential and capabilities.

SocialAdvertising4 Social Advertising Tactics You Aren’t Using

Social Advertising is a great way to hyper-target your marketing messages to the right audience. It is cost effective and can be a great stimulus to other advertising initiatives. Technology is constantly evolving and there are a few Social Advertising Tactics that are often overlooked. Here are 4 of my favorites!

CorporateCultureCoreValues

Center a Lasting Corporate Culture Around Positive Core Values

Business leaders may think that a great corporate culture is more of a nice-to-have than a must-have. But Howard Behar, former president of Starbucks, points out that every company has a culture anyway, whether the leadership knows what it is or not. The job of leaders is to make sure their culture is designed to last.
“The question is whether [the culture is] is defined or not and whether it is becoming what the organization wants it to become, including the leadership,” said Behar in a podcast with AMA Edgewise.
Behar believes that culture is an essential factor in corporate success. “The key here is being aware of where you are and being focused on what you want to become as an organization, and only leadership can drive that,” said Behar, who helped Starbucks grow from 28 stores to more than 15,000 during his tenure at the company. He is the author of The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First (Center Street, 2017).

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