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E-Strategies Week of May 23, 2017
5 Tips for Running Meetings People Willingly Attend
“A meeting is an event where minutes are taken and hours wasted.” – Capt. James T. Kirk, Star Trek
When was the last time you left a meeting feeling inspired and thinking, “That was an awesome meeting!” Or better yet, when was the last time you watched other people in the room leave inspired about the awesome meeting? Was it yesterday? Last week? Last month? Last year? Maybe it was never.
Sadly, it’s far more likely that you’ve walked out of most meetings thinking, “What a waste of my time.” But I have a secret to share with you — your meetings don’t have to suck.
Is Your Social Media Marketing Campaign Working?
As you put more time and money into your social media marketing campaign, it may be time for a reassessment. One of the biggest problems companies and their marketing departments are facing is whether their resources are directly generating more sales.
There are some companies that use social media marketing improperly and then complain about its lack of results. What these companies don’t understand is that social media marketing is about engagement and being an active participant with your followers.
Social media platforms are not for companies to blast their own updates and their own content. It is a platform to exchange ideas and nurture relationships. Many brands are still coming to terms with this, which is why 49% of digital marketers say social media marketing is one of their most difficult tasks.
However, even when used properly, reevaluating your social media marketing strategy is always a good idea. These are the steps needed and should be applied quarterly, or at least every six months, to ensure that you’re maximizing your return from social media.
3 Tips to Stop Feeling So Overworked and Overwhelmed
Are you so overextended that you can’t ever seem to catch up? You’re not alone.
Just the other day I was working with a highly competent, high-achieving executive, whose penchant for over scheduling and over committing was running him into the ground. He was the classic multitasking perfectionist, trying to jam 25 hours into a 24-hour day — scheduling meetings unrealistically close to one another, and obsessively packing so many meetings, activities, conversations, and training sessions into a single day that he was constantly running behind schedule.
In some ways, he was living the classic entrepreneurial lifestyle, but he was deeply concerned about his health, well-being, and ability to be a good parent for his children. We spoke for an hour, and I thought I’d share some of the tips we came up with for having a healthier lifestyle.
Four Ways To Tell What Your Voice Is Saying About You
From stress levels to confidence, our voices communicate as much about us as the words we speak. Here’s how to take a quick vocal audit.
A big multinational company recently sent me a speaking client who “lacked leadership presence.” Looking at her resume, that seemed odd. She was accomplished. She was energetic. She was focused. What was she missing?
When we met, I quickly realized that her voice sounded rather nasally. So I asked her a question: “Do you have a hearing problem?”
“Yes!” she replied. “How did you know?” I suspected that might be the case because her voice had a particular quality to it that I’d heard before in clients with hearing difficulties. Her voice told me something about her that I wouldn’t otherwise have known.
You may not have a hearing problem, but your voice conveys all kinds of information about you to listeners-perhaps more than you realize. It’s true that our voices and speech patterns are fraught terrain, especially for women, who often face gender bias in and outside the workplace based on how others believe they sound. Still, there are a few characteristics of our voices that affect how we’re perceived regardless of gender. Here are four ways to tell what your voice might be revealing about you every time you speak.
4 Ways to Maximize Facebook for Your Business
Facebook has changed the game for small businesses ever since its launch 12 years ago. More than 40 million companies now utilize the social network to create pages, invite communities to events, advertise and engage with customers. It is hard to believe that a mere 13 years ago, most entrepreneurs used only the Yellow Pages and print newspapers to spread the word about their businesses.
Are you a new entrepreneur wanting to make the most of your Facebook presence this year? If so, here are four ideas that can help increase your visibility in no time.
6 Keys to Develop Your Reputation as an Expert
The term “platform” is widely used in the publishing, speaking and business worlds to describe your ability to reach people who want to hear your message. Your platform reflects your brand, positioning, credibility, audience, and the intellectual property you create. Platform lives at the intersection of ideas, influence and income.
Why is platform so important? It comes down to a fundamental truth in the media world: we have an oversupply, and an under-demand, of content. Consider the person you are trying to reach with your message. This person’s attention is spread very thin as a result of life in general, just like you. Never mind that hundreds of thousands of books are published every year; your reader is also being courted by bloggers, television, magazines, YouTube, NetFlix, and on and on.
Entrepreneur Gary Vaynerchuk has appeared on programs ranging from Ellen to NPR to CNN. He’s written a New York Times and Wall Street Journal bestseller and has over one million Twitter followers. He grew his family wine business from $3 million per year to over $45 million in eight short years. Vaynerchuk operates a slew of businesses and even boasts a gaggle of fans that refer to themselves as “Vayniacks.” In short, he’s a walking billboard of what a concentrated platform can do for you.
Where do you begin a task as daunting as becoming a veritable expert like Vaynerchuk?
5 Ways You Annoy Your Employer
First of all know this: you’re valuable. We love you. You’re important to the business. It’s just that, well, sometimes as an employee you can do things that get under our skin. Want some examples? OK, here are five. Yes, some may seem petty. But they’re for real.
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