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E-Strategies Week of June 27, 2016

This CEO Has Some Strict Rules on Firing SomeoneFiring

It’s always difficult to admit someone is not working out and you have to let them go. The founder of About.com and Keep.com has some battle-tested ways on how you do it.

Strategic Plans Are Less Important than Strategic PlanningStrategicPlanning

Mention the word “plan” to most managers and the image that springs to their minds might well be a travel plan. Drawn up by travel agents, these lay out in clear and certain terms the sequence of your trip and what to expect when, specifying: where you’re going from, your destination, where you’ll stay en route and when, how you’ll travel, and so forth.
Or they’ll think of the kind of plans builders employ, often referred to as “blueprints.” The result is much the same as with travel: a specific beginning and end with precise steps along the way. Both plans are neat, prescribed, determined – and manageable.  You figure out what to do and then do it.

MotivateYourself7 Simple and Powerful Ways to Motivate Yourself, According to Science

What are the tricks of the trade for motivating yourself? Fortunately, science has the answer to that question.

LinkedIn5 Things Your Brand Isn’t Doing on LinkedIn
(But Should Be)

Unlike a lot of social networks, LinkedIn didn’t start out as the cool kid on the block. Case in point: my dad got an account before me. I remember him telling me excitedly, “You can connect with classmates and list your work experience!” Sounds thrilling Dad, I’ll jump right on that.
But then something changed. While other networks were competing for the cool crown, LinkedIn was quietly becoming one of the most powerful social networks in the world. Like the nerd nobody in class notices until she suddenly lands a high-powered job.
LinkedIn now boasts the world’s largest professional network with over 430 million members in more than 200 countries. It was just acquired by Microsoft. People can’t get enough of LinkedIn.
The question is, have you caught up with LinkedIn? Are you taking advantage of everything LinkedIn offers to market your brand? If not, read on, because we’re going to show you some key tactics you may be missing.

ShowYourArt

Showing Your Art in Cafés, Restaurants, Banks and Other Venues

Let me begin by admitting up front that I am probably the wrong person to write this post. I own an art gallery and my entire focus is on selling artwork out of my retail space. I am often asked by artists, however, what I think of an artist showing his/her work in alternate venues – cafés, restaurants, banks, etc. The truth is that I have very little experience displaying or selling art out of these kinds of venues. The right person to write this post would be an artist who has had success selling this way. I’m hoping that artist (or artists) will leave their thoughts and experiences in the comments below.
That said, lack of experience or expertise has never stopped me from having an opinion in the past, so why should it now?!
I am a big believer in exposure, in whatever form it may take. For an artist early in his/her career, showing in a non-gallery venue like a restaurant or café can be a good way for you to begin to get your feet wet. I would certainly rather have your work out where people can see it than collecting dust in the corner of your studio. At least if the work is showing, you’ve got a shot at someone seeing it and becoming familiar with your art and your name. You might even have a shot at a sale or two.
Let’s admit upfront what everyone’s motivations are and should be though, so that there is no room for disillusionment during the course of the exhibition.

4 Questions You Should Never Ask Your Social Media Manager

QuestionsSocialMediaMgr

Before joining Hootsuite, I was a full time social media manager for a number of national television stations. Businesses had already widely embraced social media, and yet I was continually asked questions that made me need to take few deep, patient breaths before answering. My fellow social media managers know them well.
These questions are rarely malicious. They merely come from a lack of understanding, something everyone is capable of improving. Here are four questions you should avoid asking your social media manager, and what you can do instead to better understand and collaborate with them.

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