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E-Strategies Week of September 5, 2017

PersuasiveEmail
When you send a marketing email, it’s a bit different from a regular email.  You’re not just sharing information, you’re trying to drive engagement that supports your business in some way.
You’re trying to drive action without being too pushy and turning your subscribers off.

EmployeeDeservesARaise9 Signs an Employee Deserves a Promotion (Which Never Appear on Performance Evaluations)

If you want to get promoted, think more than skills, qualifications, and experience. The most promotable employees also have the right attitude — and the right outlook on individual and team performance.
Along with, “How do I get a raise?” one of the most common questions that even exceptional employees ask their boss is, “What can I do to get promoted?”
For some bosses, the answer to getting promoted is obvious: complete a specific task, gain a certain amount of experience, or simply be the next in line.
Other people, like HubSpot co-founder Dharmesh Shah, take a different approach. Where getting promoted is concerned, Dharmesh focuses on the employee’s attitude.
His reasoning is simple. Attitude informs action. Attitude informs behavior. Attitude is the driving force behind every achievement, accomplishment, and success.
Attitude, where performance and therefore advancement is concerned, is everything.
So according to Dharmesh, if you want to get promoted:

TruthAboutHashtags

I have been asked before about the right use of hashtags in the various social networks. It is a great question, and the answer is neither simple nor straightforward. The simple reason is that the best practice and what you can gain from it is different for each and every social network.
While some networks love hashtags others never really got friendly with them. In some networks, you cannot have too many hashtags in others more than two will lead to smaller success.

SendMoreEmailI’m sure you’ve asked yourself, “How often should I send email?”
Weekly? Monthly? Any time sales are low?

Start with this question: How many times do you have to ask kids to do something?

Usually, more than once.
It’s often the same with email marketing.
It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority.
If you don’t ask multiple times, you might miss out on sales.

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