5 Low-Cost Ways to Personalize When You’re Bootstrapping Content
Content personalization has become a big concern. A recent report co-authored by PwC found that 94 percent of marketers believe delivering personalization is critical or important to reaching customers.
Yet recent polls by Forrester, Rapt Media, and others have found content personalization to also be the biggest challenge for marketers. In my experience, one common problem that marketers face in implementing it is budget.
Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it. Here are five easy tips to get started today:
Start up entrepreneurs never have as much money as they’d like to have in the bank. I mean, really, it’s every entrepreneurs dream to build a business and then magically have people flock to it. Unfortunately, this couldn’t be further from the truth.Not sure if it was the recent ‘Back to the Future Day’ or that 2015 is quickly coming to an end, but we have been very interested in the future lately. Specifically, the future of social media marketing. After several failed attempts to construct a time machine, we decided to do the next best thing: reach out to the smartest minds in the digital marketing industry.
We asked them one simple question:
What is your boldest prediction for the future of social media marketing?
Instagram For Business
With the new tools, companies of any size can be recognized with a business profile, get insights about followers and posts, and promote posts to drive business objectives-all within the Instagram mobile app. That means customers can see valuable information in your profile-like your business address or contact info. And you can get actionable information about which posts perform best, which days of the week and times are best to post and the demographic breakdown of your followers. You can also promote any posts you’ve shared, and include a button like Learn More, to reach new customers in your target audience.
Watch the video above to learn how to set up your business account. Or read step-by-step instructions on how to create a business profile, how to use insights and how to promote your posts. You can also read more information about Instagram business tools at the Advertiser Help Center, or take a Blueprint eLearning course.