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E-Strategies – Week of March 21, 2016

We are constantly on the look out for the latest tips and articles on business just for you. Check out what we discovered this week!

Why You Need Dedicated Thank You Pages for PPC

DedicatePPC.jpgIf you’re a digital marketer, you already know the importance of having a dedicated thank you page—also known as a confirmation page—tied to your lead forms or eCommerce shopping carts.

But if you’re just dipping your toe into PPC, you may not realize the importance of having a dedicated thank you page for your PPC campaigns.

With that said, here are the three core reasons why you need a thank you page.

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The Difference Between Marketing and AdvertisingMktngAdvtsng.jpg

If you ask the person next to you about the difference between marketing and advertising,
there’s a strong possibility you won’t get a clear answer. That’s because for many people, there’s only a subtle difference between marketing and advertising that’s often difficult to explain.

To be honest, advertising and marketing are closely related disciplines that have much in common. Yet they differ in many ways too. To see the differences and how each can benefit you as a small business owner, you must first understand the basics of both.

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Employee Management: Reward the Best, Replace the Worst

EmployeeMgmnt.jpegFinally, the fourth time he raised the issue, the group leader looked him in the eye and said, “John, if I became CEO of your company tomorrow, what would I do to improve performance?”

“Well, you would fire my manufacturing director, who’s causing a lot of the problems,” John replied matter-of-factly.

“Then why the f*#! haven’t you done it already?” the mentor demanded.

In short, the fastest path to mediocrity in a company is to allow poor performers to remain and pretend that that doesn’t matter. The best people will take note and start heading for the exits. Instead, follow these three steps to address performance issues, so you can retain your best and get rid of the worst.

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An Expert Says This Is the 1 Thing to Ask When You Meet Someone Important

SomeoneImportantSome people love networking.

It feeds into their penchant for small talk. It moves them to wonder how many business cards they can collect per hour.

In fact, they love working a room far more than they love working.

What if you’re not one of those people? Moreover, what if, as you clutch your glass of warm, uninviting Yellowtail, you espy someone who could make a real difference to your business?

He or she might end up as a client or simply be an important person to know.

Do you go up to them and gush about how much of an, oh, admirer you are?

Or don’t you have to courage to wander over and casually engage in chit-chat?

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Top Tools to Create Stunning Social Media Graphics

SocialMediaGraphics.jpgAre you using graphics in your social media posts? Would you like to connect consumers to your business through visual marketing?

Not only can the right graphic tell your company story, but they also optimize the consumer experience.

While you might have shied away from image creation in the past, new tools have emerged putting the power of visual marketing in the palm of your hands.

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