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E-Strategies Week of May 2, 2016

We are constantly on the look out for the latest tips and articles on business just for you. Check out what we discovered this week!

7 Smart Ways To Effectively Manage
Your Boss


What could be better than having your own office?We spend most of our waking hours at work, and if your relationship with your boss is a difficult one, it makes all those hours arduous.

Some people approach the situation by gritting their teeth and toughing it out, but it’s hard to do good work under those circumstances.

Others engage in manipulation and games, but that turns out badly more often than not, and it takes an ethical toll.

Being the best we can be at work is largely a matter of successfully managing our relationships–including our relationship with the boss.

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What to Do When Customers Just Aren’t That Into You

She’s not returning your calls. A friendly email goes unanswered and her relationship status on Facebook now reads, “Single.” It’s official. She’s just not that into you. It happens to everyone, even business owners.

While customers might not change their Facebook status over your failed relationship, you’ll still see signs when a customer is abo ut to leave. Promotions will go unclaimed, emails go unanswered and even a witty meme on Facebook isn’t charming enough to elicit a response.

What should businesses do when customers just aren’t that into you? Don’t worry; we’ve got the cure to your relationship illness. Here are three things businesses should do to bring not-so-interested customers back to their store:

How Facebook’s News Feed Works – As Explained by Facebook

Facebook’s recent F8 conference was a huge event, with a heap of information on new products, projects and the future ambitions of Zuckerberg’s ever-expanding social behemoth. In fact, there was so much presented at F8 that it was almost impossible to take it all in. Helpfully, Facebook’s posted videos from most of the F8 sessions online – though even then, with close to 100 videos uploaded, it’s hard to know where to begin.
But there was one session of particular interest that many might not have noticed, one that looked at a crucial element of the Facebook infrastructure which is particularly relevant for for all brands and users. In a session entitled “News Feed: Getting Your Content to the Right People“, Adam Mosseri, Facebook’s VP of Product for News Feed, went through exactly how Facebook’s infamous News Feed works, providing an overview which included a heap of helpful insights to help people better understand the driving force that decides what users see on the platform.
Here are the key details of the session, outlining the News Feed algorithm’s crucial elements.

What Is Your Purpose? Jack Canfield’s 2 Questions Will Help You Find It


It’s easy to get caught up in the daily grind of just going through the motions. You get up in the morning and follow the same routine, work, eat, sleep and repeat. We so often lose ourselves and what is important to us, or our soul purpose in life.
Jack Canfield, an American author, entrepreneur, and corporate trainer, shares the secrets of living your life with purpose in his book, The Success Principles. Through numerous interviews with highly successful business people and athletes, Canfield came to believe that the true definition of success is “fulfilling your soul’s purpose.” He believes that each of us is born with a purpose in life and that, for many of us, the purpose has yet to come out and be realized–we are stuck going through the motions instead of finding our real purpose and our real joy in life.
How do we go about discovering what our soul’s purpose is? Luckily, Canfield has provided us with two questions that help us explore this at a much deeper level. And, according to Canfield, once we have discovered our soul purpose, we will lead a much more successful and fulfilling, happy life. Who doesn’t want that?

Lose the elevator speechElevator

Do you engage with customers online?
Are you looking for tools to help manage and monitor customer relationships?
From product discovery to purchase and support, tools have emerged to help your business manage the social customer experience on whichever channel your customers prefer.
In this article you’ll discover eight tools
to help your business provide a
seamless social customer experience.


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