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E-Strategies Week of December 13, 2016

roiHere’s How to Really Measure the ROI of Your Content-Marketing Strategy

If you read the word “metrics” and feel a little intimidated, know that it’s completely normal to do so. Anytime the word is mentioned, it’s an indicator of a departure from the content creation mode, something that many people are more comfortable with than the numbers-side of the strategy. It’s important to keep in mind that the numbers are the key to adapting the content marketing strategy to be more efficient, though, so it’s probably a good idea to get comfortable with metrics.
Analyzing metrics cannot be done without the key performance indicators (KPI) defined in the infancy of a content marketing strategy. There are several types of metrics that need to be analyzed to get a broader picture of the campaign’s reach.

9 Ridiculous Buzzwords We Will Overuse in 2017buzzwords

This year at Thanksgiving I gave thanks for family, friends, health, and business buzzwords. I got some funny looks.
A lot has certainly been written about buzzwords. Some have told us which buzzwords to stop using. Some have tried to explain why we use them in the first place. I myself have authored a post or two about the topic and even wrote a book listing all of the ridiculous things we say in the corporate world. It was therapeutic, and so I give thanks.
None of them seem to have made corporate buzzwords go away. Maybe buzzwords will always exist as we try to find creative ways to say things to simply cut through the noise.
Well as the expression goes, if you can’t beat them, join them.

8 Rules for Good Customer Servicecustomerservicerules

Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long.
Good customer service is all about bringing customers back. And about sending them away happy – happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

essentialitems7 Essential Items Every Entrepreneur Should Own

Every year I get asked what types of gifts people should get for their team and/or clients for the holidays. Gift giving is tough, especially when you want to give something that people will actually use.
Even if you simply want to get yourself a little something to celebrate your success, these are seven things every entrepreneur needs in their life:

greatboardchairThe Five Star Board Chair Checklist

What’s the first word that comes to mind when you think about your nonprofit board chair?
Take your time. It’s just the two of us.  If you answered, “Great!” consider yourself very, very lucky.


Did You Price Your Product Right? How to Know.

After building your product, pricing it is the hardest puzzle you’ll face. Get it right and making a profit is easy. Get it wrong and you may bankrupt your business fast. But it isn’t a guessing game; there is a right price, and you can figure it out by answering these three questions.

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