How to Successfully Track the Results of Your Mail Campaign Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you're finished with the whole process. Now it's back to business, fulfilling all…

As an entrepreneur, you are constantly trying to find an advantage. A new tool that can make you more productive, a way to save more money, a market trend you can capitalize on... The list goes on and on, as…

Wary of Social Media as a B2B Brand? We've Got a Few Tips for You As a B2B business owner, you've probably heard before that social media isn't the place for you. It's not a mean thing to say, but…

4 Ways to Get Noticed at a Crowded Trade Show For those in B2B sales, trade shows may feel like just one more thing you have to do in an already busy month. And those with this mentality are normally…

For True Employee Engagement, Follow These 6 Steps In the 21st century, the best companies will define themselves by how well they engage their employees to produce more innovative products and services. Command-and-control style leadership will be replaced by systems…

5 Ways to Build Killer Relationships With Customers As a serial entrepreneur, I know firsthand how important it is to connect with customers. Building relationships is key to learning your customers' needs. And, you may gain more returning customers, referrals and net income in the…

Boost Sales with Social Media Engagement The social media marketing revolution has begun! More companies are seeing the value social media can provide their business and have decided to start leveraging the various platforms to grow their sales. But so…

Here's How to Really Measure the ROI of Your Content-Marketing Strategy If you read the word "metrics" and feel a little intimidated, know that it's completely normal to do so. Anytime the word is mentioned, it's an indicator of a…

The 5 Challenges Keeping Marketers Up at Night Thanks to advances in technology, 1-to-1 customer journeys are possible - and marketers are reaping the rewards. Cloud computing, the rise of mobile devices, social media, and artificial intelligence have all created…

6 Habits That Will Turn You Into One of the Most Mentally Tough People on the Planet Who are the most mentally tough people on the planet? Well, that's subjective--but one group without question would have to be Navy SEALs. This incredible…